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All books ▸ School Marketing Playbook ▸ PART ONE: Marketing Concepts to Know

PART ONE:
MARKETING CONCEPTS TO KNOW

School Marketing Playbook

How to Use This Playbook

PART ONE: Marketing Concepts to Know

6 Key Marketing Principals for Charter Schools

Understanding Your Audience

Mastering the Enrollment Marketing Funnel

PART TWO: The Basics

Events & Open Houses

Print Materials (Brochures, Flyers, etc.)

Signage, Banners & Yard Signs

Social Media (Organic Posting)

Email Marketing

PR & Media Outreach

Community Engagement & Local Partnerships

PART THREE: Scalable Extras

Local TV & Radio

Social Media (Paid Ads)

Next: 6 Key Marketing Principals for Charter Schools