Signage, Banners & Yard Signs
Signage is one of the simplest and most visible ways to market your school locally. Whether it’s a banner on your fence, a sandwich board at a community event, or a yard sign in a parent’s front lawn—these tools help keep your school name and message in front of families every day.
✅ Pros of Signage, Banners & Yard Signs:
High visibility: Great for schools located near busy intersections or high-traffic areas.
Low cost: Yard signs and banners are budget-friendly and reusable.
Easy to implement: No vendors, no ad platforms—just put them up.
🚫 Cons of Signage, Banners & Yard Signs:
Limited targeting: Everyone sees them, not just prospective families.
Wear and tear: Outdoor signs fade, bend, or blow away over time.
Requires maintenance: Signs need to be refreshed or updated regularly to stay relevant and effective.
🏫 Should Your School Use Signage?
Signage may be a good fit if:
Your school is located in or near a residential neighborhood with lots of drive-by or walk-by traffic.
You have parent volunteers or staff willing to place yard signs in their communities.
You want a consistent, passive awareness tool that complements your digital and print outreach.
Signage may not be the best fit if:
Your school is in a low-traffic area where few families will see the signs.
You don’t have staff capacity to place and remove signage consistently.
🛠️ Getting Started with Signage
Choose the Right Format:
Yard Signs: Great for community visibility and family lawns.
Banners: Ideal for school fences, parking lots, or entrances.
Sandwich Boards: Useful during events or near pick-up/drop-off areas.
Submit a Design Request:
Submit a Marketing Request for help creating signs or banners.
Be sure to include specs (size, material, grommet placement) based on where the signage will be displayed.
Use a custom URL or tracking QR code to track traffic from signs to website.
Place Your Order:
If your school already has a preferred vendor:
- Reach out directly to request a quote.
- Once you receive the quote, submit a ConceptSIS request in the exact amount.
If you do not have a vendor:
- Start by submitting a ConceptSIS request with your expected budget and project details.
- Our Purchasing Team will help identify a vendor and finalize the order.
Order early—especially before open houses, enrollment season, or community events.
Distribute and Display:
Place signs in high-traffic areas near your school.
Ask parents and staff to display yard signs on their property.
Follow local guidelines or HOA rules for placement if off-campus.
Refresh As Needed:
Keep signs clean, straight, and visible.
Replace any damaged or outdated signs throughout the year.
💸 Budget Considerations:
Yard Signs: $5–$10 per sign (with stakes)
Banners: $50–$150 depending on size and material
Sandwich Boards: $100–$200 each
Recommended Allocation: 10–20% of your traditional marketing budget
📈 How to Measure Success:
Ask new families if they saw your signage during tours or application calls.
Watch for traffic spikes to a URL or QR code included on your signage (if used).
Informally track visibility—staff and parents often report hearing, “I saw your sign on ___.”
⚠️ Common Mistakes to Avoid:
Placing signs too far from where families actually live or commute.
Including too much text—signs should be readable at a glance.
Letting signs fade, fall, or become clutter.
Not updating signage once events or deadlines have passed.
📝 Workspace & Notes:
Set a clear objective
What do you want your signage to accomplish (event promotion, general awareness, etc.)?
Choose format and quantity
Yard signs, banners, sandwich boards? How many of each?
Submit design request to Concept Schools
Date submitted:
Order placed with vendor
Which vendor? How many signs?
Install or distribute signage
When and where will signs go up?
Check and refresh
Are signs still in good condition and relevant? Yes / No